OPINION: Is Soda the New Crack?

kid drinking soda

If it is, I was born a crack-baby. I was born craving the bubbly. I was one of those Mexican-American babies with that fizzling dark liquid in their bottle you shake your head at. I grew up on Coca-Cola. It accompanied breakfast, lunch and dinner. No joke, I used to drink a two-liter bottle… per day.

Think that’s funny?

I was a shitty big brother to my sibling eight years my junior, which is normal. Let me tell you what’s not. One time when he pissed me off, I made him drink water and he threw up everywhere. What’s more sickening? The act I committed against my brother or the fact that his body rejected one of the most important elements of the human body, because it was so foreign to him.

I rose up from tough circumstances and persevered. Today, I have everything a man could want – toys, beautiful women who keep me company at home and at work, clothes, a daughter who speaks multiple languages and is faster than a grown man, a car that’s faster than yours, 11th floor view from the living room, you name it – I got it. One of the greatest things I have is control over is my life. I do what I want, when I want.

Or is that a bunch of bullshit? Do I have the swagger of a Prom King or am I really the Prom Feen? One thing I want to do is kick Coca-Cola, but I can’t. I’ve tried over and over and I break after two weeks. Hands shaking, migraines, mood swings, you name it.  I go from walking with a big stick to standing on the corner like a drug-craving hooker looking for her next trick. I always end up pouring that sweetness over a tall glass of ice and when it hits my body, it feels like my veins are having an orgasm.

After the bliss, I look down and see 40 pounds that aren’t supposed to be there. I’m sitting in a doctor’s office and my doctor tells me my liver is shit. I’m overweight and I can kiss all the shit I bragged about earlier goodbye because I won’t live long enough to enjoy any of it. He says if I stop drinking soda, I’ll lose a pound per week. Wait, that’s just a flashback. That was four years ago.

I’m back in my doctor’s office in 2010, 20 pounds heavier since 2006, and he’s spitting the same lines to me again. Later, I’m sitting in a movie theatre and I’m watching a commercial of a guy walking through a crowd singing and every person he’s ever known is smiling at him and patting him on the shoulder. He’s drinking Coca-Cola. It’s because of Coke that he’s so loved and so happy.

I’m on a plane to New York, flying first class and sipping on Jack Daniels and Coke, and I’m reading an article about an advertising agency executive who is dissecting the way corporate America owns vital life concepts, like happiness, convenience and family and attaches products to them so that you buy them to think you have happiness, convenience and family.

I’m looking down and I’m feeling relaxed. The Jack’s taking effect. It’s kicking in. But I snap out of it and I become confused. Am I buzzing because of the Jack… or is it the Coke?

My mind’s playing tricks on me. I wish I were addicted to crack. At least they have rehab available for that addiction.

The opinions expressed in this commentary are solely those of Rolando Rodriguez.

Rolando Rodriguez is the managing editor of RedBrownandBlue.com. He is also a contributing writer for the Houston Press covering the Latino hip-hop emergence. Rolando writes for CATALINA magazine in New York. He is originally from Richmond, TX.




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